Change is the only thing you can count on. When you hit a wall, and the future isn't looking as good as it should...t may be time to consider a rebrand.
Havas research says that people wouldn’t care if 74% of all brands disappeared. That 75% of people think brands should do more for our well-being. That people say at least 60% of all brand content is mere clutter and irrelevant.
So don’t be surprised that the first thing we recommend isn’t just changing your logo.
Truly, there are far more serious (and effective) issues to be looked at for any brand that wants to be relevant and successful in 2017. Several are here on our site for your thoughtful consideration.
It's not enough to just be relevant. Innovation is critical. Beauty is essential. Meaning is valuable. Branding courage is rare.
Corporate consultation page copy change:
When we consult with your business or brand we listen, watch and study first.