How do you sell organic cotton jeans to non-hippies?

Client: Levis

Business strategy, product design, research, social analysis, branding concepts, offline/online advertising concepts

Business Challenge: Natural/organic cotton
suppliers were ramping up internationally and Levis wondered what could organic cotton Levis mean to and in the world’s mind and marketplace.  

Insight: Authenticity had to triumph over fashion opportunism 

Our Work: We produced a highly tactile (made from organic cotton paper) business and branding analysis that shared our research and ideas for the cotton marketplace, manufacturing, product design, social and media tactics as well as supply logistics, governmental partnerships and more.

  • Karmego
  • Levi's Logo
  • Manchester
  • Nato
  • Nissan
  • Omnikal
  • Puma
  • Smart
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