Business strategy, product design, research, social analysis, branding concepts, offline/online advertising conceptsBusiness Challenge:
suppliers were ramping up internationally and Levis wondered what could organic cotton Levis mean to and in the world’s mind and marketplace. Insight:
Authenticity had to triumph over fashion opportunism Our Work:
We produced a highly tactile (made from organic cotton paper) business and branding analysis that shared our research and ideas for the cotton marketplace, manufacturing, product design, social and media tactics as well as supply logistics, governmental partnerships and more.